Résumé
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Résumé ✴
E X P E R I E N C E
Elsewhen
03/2024 - Present
Product design lead
I am currently building B2B tools and leading UX designs for GroupM, WPP's largest media investment company and cross-channel platform for planning campaigns, in order to help people view, use and manage their data
izzoul
01/2015 - Present
Creative director, Design consultant
Founder of a multidisciplinary design practice based in London, where I have been working with various clients and agencies as a product designer, creative director, illustrator and mentor, while collaborating with many teams and disciplines.
Previous clients and projects include: Google, Mojo, Cubitts, Institute of Coding, iTV, Tech Mahindra, Glasgow City Council, Bank of China, Economist, Dixie Italy, Campari, Coca-Cola HBC
• Latest non-profit gig : Led the UI design and creative direction of a new educational platform for students with dyslexia, a collaboration between iTV and Commercial Break (NGO).
03/2021 - 09/2023
Visual lead | Android OS
Led the Components of Android System UI, one of Google’s largest Design Systems with 3.3bn users.
• Oversaw design documentation and led foundational projects such as the Components Reconciliation, collecting component rationale and redesigning major components eg. Switch, Checkboxes, Menus etc. to improve component accessibility
• Partnered with x-functionals (larger UX teams, Eng, PM) in feature specific areas in Android apps (eg. Camera, Recorder etc) to design and polish features according to Material Accessibility standards
Product designer, Visual lead | Digital Wellbeing
Led the visual design of Digital Wellbeing, an Android app, part of Android OS, with 107m users.
• Planned the app’s redesign and produced new user interfaces based on the new Material guidelines
• Kicked off the strategy of the Dashboard redesign, the app’s home page; defined personas and user journeys, ran ideation workshops and crafted new concepts for UXR
• Establishing product’s new design system, introducing new patterns, components and data visualisations that correspond to redesign goals, scaling simultaneously the Material You library
• Coordinating and developing the first Digital Wellbeing widget; from concepts and testing to final specs
Cleo AI
10/2020 - 03/2021
Product design lead
Led the visual and interaction design of a chat-based, AI assistant app with 4m active users, that helps people improve their financial health.
• Established the first visual tone of voice for Cleo’s entire online presence, including design principles, guidelines, illustrations and animations
• Responsible for building, maintaining and evangelising the first design system of the product
• Implemented patterns for product primitives and financial wellbeing
Senior product designer
• Coordinated the redesign process and delivered the app’s new user interface
• Ran ideation and conceptual workshops and built concept ideas based on user research
02/2019 - 05/2020
Product designer | Google Play
Responsible for the holistic product design of Android Developers, an Android platform with 7m active users.
• Proposed and led the new UI design of the platform and created the first visual language of the product, along with the illustration guidelines and a full iconographic library based on Android’s brading
• Established the first design system (UI toolkits, UI inventory, design patterns and design principles) based on Material Design, Google Web Standards and Devsite.
• Delivered designs for global tools such as Android Studio
• Conducted UX research and facilitated workshops for projects such as the Android Games podcast
Concentrix
10/2017 - 02/2019
Visual product designer
Based in London, I worked within TS Next, a global team focusing on design research and delivery of new products.
• Conducted user and market research for new product ideas, led UX research, workshops and creative experimentation with new mediums
• Directed and delivered interactions and designs for a wide spectrum of visual outputs including web, tablet and mobile interfaces
• Worked on ways of working and brand alignment across all delivery teams from 9 US, EMEA and APAC offices• Implemented the design of global communication strategies and campaigns that expanded the company’s customer base
• Created and curated corporate identities for products and global events
Microsoft
06/2017 - 10/2017
Visual Motion designer
Led the production of educational videos introducing AI concepts and practices based on narrative context.
• Art direction, concept and development of a visual iconographic system, in order to contribute to the comprehension of terms and concepts about artificial intelligence and machine learning
• Storyboard production for each of the videos and creation of the final assets
Microsoft
Innovation
Center
09/2016 - 01/2017
Visual Motion designer
Led the concept development, design and animation of several academic speeches from Stanford University in order to be projected to students globally at the Microsoft Innovation Centres.
• Conducted user and desk research, user interviews, concept development and testing
• Implemented a visual symbolic language that communicates complex business notions
• Produced storyboards for animations and created of the final design outcome and digital assets
Lividia
12/2015 - 01/2017
Product designer, Brand strategist
Visual and interaction design for the digital products of several UK based companies.
• Led the product design of new apps and projects of Tech Mahindra in the UK
• Developed the brand strategy and identity of new firms in the technology and energy field
Teknek
09/2016 - 12/2016
Service designer
Service design for a manufacturing company in Scotland, exploring tech, strategic and brand features to access new markets.
• Service positioning, market research, SWOT analysis, hypotheses, perceptual mapping, blueprints
• Identified new opportunity areas that added value and improved customer experience
Garamond design
09/2014 - 09/2015
Brand designer, Researcher
• Design strategy, market research and visual identity of new products
• Clients including: Coca-Cola HBC, Bank of Greece, Western Union, Lidl etc.
V O L U N T E E R I N G
University of Athens
04/2020 - Present
Design Educator, Mentor
The Athens Center for Entrepreneurship & Innovation is the incubation & acceleration center of the Athens University of Economics and Business where I am working with new startups, mentoring and educating their members on the UX design, user research and design thinking processes.
EESTEC
01/2014 - 12/2016
Design Trainer, Mentor
Electrical Engineering Students' European Association is an apolitical, non-governmental and non-profit organization which targets and trains through its activities students from electrical profile Universities, Institutes and Technical Schools in Europe.
WWF
07/2013 - 04/2016
Translator
Volunteering in WWF's new "Better Life" program in Greece. Better Life is the mission in order to find an ecological way of life which will offer to the greek society instant benefits: economy, solidarity and better quality of life regardless the economic crisis.
E D U C A T I O N
University of Glasgow
2017
International Management, MSc
• Chance Management - Projects: (a) HSBC Strategy Change Analysis (b) The macroeconomic effects of Brexit and the strategic actions of RBS
• Business Finance (Financial ratios, Capital Investment Appraisal, Portfolio Risk, Bold Valuation, Capital Structures and Funding)
• Marketing Management
• Human Resources Management
• Operations Management
Glasgow School of Art
2017
Design Innovation, MSc
Service Design pathway
• User Experience
• User Research
• Service design models
User experience is the field of inquiry of my master thesis and the foundation of my research proposal. The aim of my research was to analyse the extent to which the potential of iconographic systems can amplify the digital information transmission and navigation in a corporate context, in order to further enhance employee engagement and organisational wellbeing.
City University London
2018
Advanced Web Interfaces
• HTML5
• CSS3
• Python
Technology Institute of Athens
2015
Graphic Design, BA
Corporate identity, animation, comix, package design, motion graphics, user interface design, illustration, book design, architectural design, planning, photography, concept creation, fine arts, typography, typographical experimentations through art, poster design
Athens Conservatoire
2012
Piano, Diploma
• Piano
• Music theory
• Composition