Dixie is a fashion brand based in Italy. Dixie is a fashion brand based in Italy. They promote strength, independence and femininity without fear: these are the qualities of a Woman that has always been the target of their fashion.
We were asked to create a social media campaign, to celebrate online the International Women's Day, 2019. We designed the visual identity of the project, along with a system of visual elements, focusing on the values of the modern young women, who can be powerful enough. while maintaining and embracing their feminine characteristics and their funny side.