Pupperazzi
Product design, Branding
Client: Lapse
Duration: 2 days
This is a 0-1 conceptual case study and proof of concept demonstration of a new social media app, dedicated to dogs. It enables people to take quick pictures of dogs they find outdoors, post them and challenge other people to vote the best pupperazzi picture.
Responsibilities
UI design
Prototyping
Brand development
Illustration
Visual direction
I developed a n energetic visual identity with a vibrant yet earthy colour palette and a range of visual elements that will be used across the app. Pupperazzi is quick, satisfying and easy to use product, so the identity should reflect these values. The outcome is a combination of bold typography with handmade illustrations and playful motion graphics.
Interfaces
User journey
From opening the app for the first time and being fully onboarded, to capturing the first picture, posting it on the public feed and then voting the best dog picture, leave comments and connect with others.
Onboarding flow
Capturing the first picture
Main camera feature : Onboarding screen
When it’s the first time using the app, right after onboarding, there will be a quick wizard flow, explaining how the app camera works
Main camera feature : Shooting flow
The first thing someone sees when they open the app is the camera, to make taking photos as easy and accessible as possible.
The star icon will be in the center of the app and it will be working as both a nav button and -when in Camera tab- a shutter button.
Public feed :
Booping a picture flow
Public feed : Onboarding
After reviewing the Step 1 of onboarding in the Camera Tab, and right after navigating to the Feed app for the first time, users will see a Wizard text explaining the interaction pattern behind booping.
Boop interaction
We should follow a fun and interactive pattern to make people having fun while voting💡
So instead of just tapping the favourite photo, the voting interaction involves sliding the favourite photo over the least favourite; following the playful mental model of dating apps.
Outcomes
I just love building 0-1 products and ideas. This is nothing more than a fun, 2 days hackathon-style product opportunity which enabled me to : craft from scratch a visual identity for dogs on social media, ideate on new features / interaction patterns, iterate on ways to infuse brand into product and spend time on prototyping 💖