Feeed me
Social research, Art direction, Interaction design
Client: Glasgow City Council
Year: 2017 - 2018
Institutions: People Make Glasgow, Glasgow School of Art
Press: Winner project - Adobe Awards 2017
Interventions in Recycling:
In 2017 I started working around social interventions*, which bring creative solutions to specific socio-educational issues in Glasgow.
This project corresponds to the request from Glasgow City Council, regarding the formulation of creative interventions that answer one specific problem:
How could we make people in Glasgow recycle more?
* Investigation of everyday social situations and collection of insights or potential problems that are created; the collected insights are used in order to reveal potential opportunities and solutions that in short, will make some situations in people’s lives easier or more pleasant.
The idea for interaction
Recycling bins that are being transformed into monsters.
Physical interaction and sounds can incarnate an inanimate object into something that seems real and in this way promote to children the gamification of the recycling process. So, I transformed a bin into a monster that makes sounds when someone throws rubbish inside, through its open mouth, by using an Arduino board and a sensor.
Visual communication
Concerning the communication of the project, an illustration of different typographic elements has been made in order to draw the attention of the public and communicate better the main ideas of the project. The letters are defined by a particular typographic system that allows them to fluctuate in size, change their position in space and act in a dynamic way. They are illustrated with reference to Art Nouveau and C.R.Makintosh, as this period is considered determinant for Glasgow.
Typography
The font family complements the additional illustration on the bins; a more humorous approach derives from the personification of the recycle bins, which are represented as hungry monsters. Apart from the illustration of the bins, this representation can be used for educational purposes regarding recycling, through applications, games and visual stories, as in this way, the young users can become more interested and more engaged in the future.
